About Us
Stacey is the co-creator of the FRAME Authority Book System and brings the journalistic edge to our partnership—shaping stories that are clear, compelling, and impossible to ignore. Sara is our speaker-marketing powerhouse and co-creator of the FRAME Authority Book System, with a genius for positioning speakers so their message lands, sells, and sticks.
We first met years ago at a mastermind, and over countless conversations we kept coming back to one undeniable truth: an authority book can be a speaker’s ultimate credibility amplifier. But we also saw something most people miss—writing a book designed to support and elevate a keynote is a different craft than writing a traditional authority book.
That’s where our combined strengths come in. With Stacey’s journalism-driven storytelling and Sara’s speaker-marketing strategy, we guide speakers through our proprietary FRAME Authority Book System to create the right authority book—one that deepens their message, expands their influence, and helps them break through to the next level.
Stacey Marmolejo
Stacey Marmolejo has spent her career immersed in publishing—as a journalist, editor, publisher, and senior executive. She earned her BA in Communication with a double concentration in Journalism and Graphic Design, and while still in college she experienced the publishing of her first paid article. From London’s VNU Business Media to niche sports magazines in Minneapolis, she climbed the ranks to senior vice president, where she led the pioneering integration of print and digital media—an achievement that earned her the Innovation Award from the Minnesota Magazine and Publications Association.
She has written six nonfiction books under pseudonyms, two of which became Amazon bestsellers in their categories. Now, publishing under her own name, Stacey equips first-time nonfiction authors with practical, no-fluff tools to write authentically, sharpen their voice, and publish with confidence.
Her recent title, Humanize AI Writing ,was ranked the #1 New Release in Business Writing Skills. Readers can count on her straightforward approach: one problem, one solution with actionable insights.
Sara Reed
Sara Reed is a business development and operations manager who believes that structure and story are the twin pillars of every successful book. Her career began in her twenties when she co-founded a winery in Northern California, where she learned that systems create stability — but storytelling creates connection.
Since then, she’s spent over a decade helping visionaries organize their ideas, clarify their message, and share their stories with confidence.
With a background in branding, operations, and creative direction, Sara has guided hundreds of entrepreneurs and authors through turning chaos into clarity and concepts into completed works.
At Inkwell, she blends the discipline of process with the magic of storytelling, helping first-time authors not just publish a book but build a legacy.
Her recent title, Pitch Perfect: How To Land Podcast Guest Spots That Grow Your Brand was ranked in Kindle’s Top 50 Public Relations books.